Sigma Celebrates You, the Photographer, As It Marks 65th Anniversary

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A neon-colored, wireframe-style X-ray view of a digital camera showing internal circuitry, lens components, and mechanical parts against a black background.

Amid the shuffle and chaos of Apple's annual iPhone event, yesterday also marked Sigma's 65th anniversary, and the company celebrated in very Sigma fashion with a sincere letter to the world and a beautifully animated video featuring technicolor camera and lens parts.

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